Peter Cooper Logging onto the Internet is usually a daily experience for me. It has been for over three years, and in this time I have probably visited several thousand individual Web sites, a small percentage of what the net has to offer. However, in all this time I have spotted several mistakes that some sites make time and time again. These are the types of mistakes that may make your popular site unpopular, or you may start to lose online business. I hope that you’ll use the words of wisdom in this article to help you continue to develop your web site in the most positive way possible. Don’t make your site needlessly complicated to navigate Many new-media designers argue that information on a site shouldn’t be more than 3 clicks away from any other document on a site. And in a way, I agree with them. The more clicks between pages, then the longer it takes, and the more annoyance builds up while waiting for the pages. If you can implement a clever navigational system to ease mouse clicks, then you’re one step further down the road to site success. Useless Pages Every page within your site should be designed to do a job. If it doesn’t, then it’s basically wasting space on your site. Each page on your site should affirm your site’s/company’s message, and lead visitors to the information they’re looking for. This is especially important for the index page of your site, it shouldn’t be so busy that users cannot work out where to go, but it shouldn’t be so bare that users become bored. Use the index page to lead users in a number of directions, allowing them to take their own routes. No Contact Information The Net is an invaluable tool for obtaining information, it is rare that I refer to the Yellow Pages for phone numbers anymore. So why is it that so many corporate sites insist on making it hard to get in touch with them. Phone numbers are buried deep into the site (if present at all), and addresses are hard to obtain. Make sure contact is quite easily obtainable. Believe me, it’s very important.