E-Commerce
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Cyber Monday Marketing Care Package
Get ready for Cyber Monday with our care package for e-commerce businesses that includes marketing tips, eBay specific strategies and resources for ensuring maximum site performance and optimal customer service.
Build a Homestead on the Web
Homestead offers an easy, one-stop experience for small businesses that need a full-featured Web site but lack the technical and design savvy to make it happen. How easy? Two customers give us the inside scoop.
E-Commerce - 10 Steps to Success
The promise of e-commerce is of great success online. If your business model is solid, there's a good chance that you'll prosper. This week you'll learn how to retain your business integrity on the Web.
Software Review: Advanced Web Ranking
The strategy of obtaining high search engine results for a Web site is known as search engine optimization. Once you've selected and implemented your keywords, you need to be able to track them, which could be a time intensive process. Enter the Advanced Web Ranking application, a program created for that very purpose.
Mining for Gold With Affiliate Programs
Affiliate marketing is a hot method of making money on the Web. But to make it succeed, you have to get organized, plan the site, run the business, and focus on the riches along the horizon.
Search Engine Friendly or Search Friendly?
Somewhere along SEM's evolution, 'search-engine-friendly design' came to mean friendly only to Google or Yahoo. What happened to the user experience?
Want Affordable E-Commerce? Check out Site Build It
Looking for affordable e-commerce? Then check out Site Build It (SBI). Template driven, SBI shows users how to build a Web site with high quality content, coupled with affiliate advertising, rather than a just a straight product site.
Do Your Web Forms Show Good Form? Part 3
Everything counts in Web site conversion, including the Web forms on your site. Last of a series.
Do Your Web Forms Show Good Form? Part 2
This installment talks about optimizing Web forms.
Do Your Web Forms Show Good Form? Part 1
Everything counts in Web site conversion, including the Web forms on your site.
Choosing a Broadcast E-Mail Vendor, Part 1
Can the right vendor optimize your e-mail marketing? Maybe, maybe not. But the wrong one can definitely wreak havoc with results. this is part one of a two-part series on how to shop for an e-mail vendor.
Online Forms That Generate Leads
How to use online forms to generate leads and increase conversion rates.
Trademark Bidding on Google
How brands can minimize competitive threats now that others can bid on trademarked keywords.
Is Your Web Site Getting the Credit It Deserves?, Part 2
Defend-the-Web-site time at your company? How to quantify indirect site value. Last in a series.
What's Your E-Mail Policy?
Four reasons marketers and Webmasters must adopt a new kind of e-mail policy.
Marrying Online Support With Sales
As a small business grows, it must often transform its back office system to allow it to focus on its core business placing burdens on the staff and budget. As one California company discovered, Web services architecture allows application service providers to offer a solution in ways that would seem astounding only a short time ago.
A Popular Breed: The AOL E-Mail User
This huge population represents a goldmine to the e-mail marketer that can effectively target this unique market.
Stomping Out Spam: The Spam Series, Part 1
The onslaught of spam is spawning a growing spate of solutions. Join Jacqueline Emigh as she delves into the issue of how spam proliferates so quickly, and why it's driving administrators to deploy anti-spam products in droves.
ASP Model Good Business for Ad Serving Apps
Ad-serving applications are an intriguing market sector for the ASP industry. For companies like 24/7 Real Media, the ASP model offers financial convenience. For startups like Applied Semantics, it makes senses to build applications for Web from scratch.
Spam: Taking Control
Five steps toward ensuring your e-newsletter reaches subscriber inboxes.
Multi-Currency Shopping Cart
This JavaScript is for dynamically selecting a Paypal multi-currency payment. It sends the currency, and the value, to a Paypal shopping cart. Just add the correct recipient and place the code on your site.
Customer Service Tech Solutions 101
An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business.
How to Budget for Internet Advertising
How much should your client spend online? A methodical, three-step approach to budgeting.
Four Ways To Reduce Spam
You can do it yourself, have your ISP filter it, use software to blacklist it, or hire a third-party to try and stem the flow of spam. Learn what some small businesses are doing to keep unwanted e-mail out and important messages coming in, without wasting IT staff time and resources.
Learn AD in 15 Minutes a Week: Microsoft DNS - Part 2
Part 18 of Jason Zandri's 'Learn Active Directory Design and Administration in 15 Minutes a Week' series takes a second look at Microsoft DNS and reverse lookups and caching, as well as some of the local records that the DNS server holds.
Book Excerpt: Usable Shopping Carts, Pt. 3
You can save time and potential headaches by validating your site visitor's credit card number before sending it off to the payment gateway. Our concluding excerpt from "Usable Shopping Carts" shows you how to do just that; both PHP and ASP examples are provided. From glasshaus.
Book Excerpt: The GigaLaw Guide to Internet Law
Online publishers can successfully defend their content ownership rights, and our excerpt from this new Random House title provides a classic case study wherein Playboy prosecuted a site for duplicating their images.
Spyware, Pop-Ups, TiVo, and Spam
Striking a balance between marketers' and consumers' needs isn't going to be easy.
Usability: the Site Speaks For Itself
37.8% of all Usability Pundits are wrong. That's about as accurate as any other sweeping generalization made by any other web usability guru. "Usability: the Site Speaks For Itself" features case-studies in usability and information architecture from the makers of eBay, the BBC news on-line site, The Economist web site, SynFonts (a flash-driven font foundry e-commerce site), evolt (fully cross-browser compatible) and metafilter. From glasshaus.
Can Anyone Develop an E-Business?
With all the new and improved technology that's available, anyone can create an online business however it takes a lot more than using some Web tools to make the site successful.
Selecting a Self-Service HTML E-Newsletter Vendor, Part 1
All the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, professional-looking HTML (graphic) format?
E-commerce and Usability
Ease of use is central to the success of any e-commerce site. You need a shopping cart that mirrors the supermarket experience, and a checkout sequence that keeps the customer in full control of the transaction. That sense of control across all aspects of your site is essential if you want to provide the best shopping experience. Andrew Starling looks at the details.
Build Your Own Yahoo!
Want to build your own portal? These four power tools make it a snap to create your own comprehensive web directory and search engine.
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