marketing strategy

[solomon_13000]

How does companies like myspace and friendster and so on generate their income? One thing I know is advertisement. How is it done if its advertisement from a business point of view as well as from a technical/implementation point of view.

[invertedpanda]

There are a few ways to do it.

The easiest way is to go through an online advertising network - the higher-pay ones usually require a higher page rank in order to use their service, though. MySpace certainly doesn't have any problems there, so they could easily get advertising through any ad network. Ones that don't require insane page ranks would include google, maybe Quigo (another text-based setup).

Another method is to contact businesses for advertising themselves - either through an ad agency that handles business advertising (they sell advertising packages to clients and design ads for print, online, or both), or through the business themselves.

I work at a newspaper, and we have a mixture of both. We run text-based ads through Quigo, and we also sell online advertising space to businesses in the area. We usually sell on a yearly basis.

It all depends on your target audience, and how much you are willing to put your visitors through. MySpace really whores itself to advertisers - crappy date networks, annoying ringtone ads with flash and music you can't shut off, etc.

[skilled1]

true but when you have ringtone and crappy other adds that know you have a userbase of 3million people, and they are willing to give you 10,000$ a year to have their 'crappy' adds on your site, you really can't complain.

[solomon_13000]

do friendster and so on really make money from advertisement. Is there any secret business strategy?