Adwords Conversions.

[joeiscoolone]

Are there any web masters here who use Google AdWords who design Web Sites for people over the Internet? How long did it take for you to get a client? What was your CPC set at? What keywords did you use?

[CaneArtist]

I have used Google's adwords and although I can't really answer your question, I have noticed a few things.

If I check on the adwords themselves on a regular basis, I find that Google turns off those that haven't been used for awhile. OF COURSE, to get them up and running again, it costs more. (Figures... :mad: ) However, they also will give you listing of which adwords get more hits and on THOSE particular words, I add a few cents (yeah, cents) just to keep those on top. The others that don't seem to get many significant hits, I drop.

I have heard of a way that you can keep your website on the first page or so, but I don't know exactly what that is-----besides spending a fortune.

If anyone else has some Adword advice, I would appreciate it also.

Nancy

[ramwaimea]

Google has good tools to monitor your campaign. you may also use word tracker to get the popular keywords, you can setup your campaign around those words.

[innominds]

Are there any software which could guide in respect to Adwords?

[ramwaimea]

I don't know of any other software to monitor adwords. Google itself has good tools, check out their publisher guide.

Random Rhythm (http://randomrhythm.blogspot.com)

[SEOJoe]

Are there any web masters here who use Google AdWords who design Web Sites for people over the Internet? How long did it take for you to get a client? What was your CPC set at? What keywords did you use?


it all depends on your relevant keywords, maxcpc & ad copy. these metrics are important for driving the clicks that will get your the leads you what. i usually get leads within 24 hours of starting a new campaign. the adwords algo consists of maxcpc x ctr x quality score = ad score. this will determine bid price.

relevant keywords will obviously drive users that are interested in your services.

maxcpc x ctr x quality score = ad score will determine your bid price and ad placement.

ad copy will help drive clicks. good ad copy will contribute to satisfactory ctr.

[svidgen]

When I advertised on Google Adwords for web design services I got leads almost on a daily basis, bidding $0.50 for some pretty specific keywords. Out of about 300 total ad clicks, I got somewhere between 5 and 10 -serious- leads. Unfortunately, I had nothing to demo for my leads--very unprofessional. But, I tested the system, and I did a lot of research, and even without a portfolio, all my leads seemed interested on the phone, and several got to the point of saying they would hire me in the near future, but my presentation and process wasn't very professional and my prices were very low, so even the ones that seemed like they were winners I dropped to update my site, create a portfolio, and refine the process/paperwork.

Here's what I learned tho: Use tools like Google Sets and Trends and well as the Adwords built-in tools to pick keywords. When choosing keywords, use keywords that are -very- specific to your product/service. In fact, I generally use phrases only. For my web design I used things like "web page designers", "basic web design", "cheap web design",
"website designers", etc instead of things like, "web design". The more specific the keyword, the better. Also notice that some of these keywords are just odd rephrasings for the same thing--because the bidding is lower, and you're more likely to get a higher CTR on these. Whether they convert for your particular service is another story.

Something you may want to consider:

If it takes more than a $0.05 to $0.25 to get into the top 20-30 positions, there's already a lot of competition for the keyword. Either find a more specific keyword or investigate the sites that are already listed up top for those keywords. Do they seem like they're making money? Are they well known? If you can say yes to either of those, can you compete?

If so, make sure your pricing is similar and your website's flow is easy, intuitive, and comparable to the dogs that are already making money, and bid enough to get into the top 20 positions. If you don't think your service is quite as nice, your site doesn't have quite as elegant a flow, doesn't look quite as professional, or you don't feel right charging more for your services, find more specific keywords (or some odd rephrasings).

Of course, one more thing to keep in mind: if a bid of $0.05 on a relatively simple keyword gets you into the top few positions, or the TOP position for ANY keyword, it's probably because no one's making any money off of it. You may get lucky, but don't count on it.

Hope that helps! If anyone wants to correct me or add to this, please do! I could always use some words of wisdom as well.