The Little Guy
10-30-2006, 12:03 PM
Below is a newsletter that I got from my Registrar on Eye catching logos. I thought it was a good little section in the letter.
5 Cardinal Rules of Logo Design
Here's how to create the best logo for your company
By John Williams, president, LogoYes.com
Do you realize how important your logo is? It appears on everything from your letterhead to your website, reaching customers, prospects and the press.
Follow these rules to look like a pro:
1. Your logo should reflect your company in a unique and honest way. You'd be surprised how many business owners want something "just like" a competitor. Your logo should relate to your industry, your name, a defining characteristic of your company or a competitive advantage
2. Avoid too much detail. Simple logos are recognized faster than complex ones. Strong lines and letters show up better than thin ones.
3. Your logo should work well in black and white. If it doesn't look good in black and white, it won't look good in any color.
4. Make sure your logo is scalable. A good rule of thumb is the "business card/billboard rule": Your logo should look good on both.
5. Your logo should be artistically balanced. No one part of your logo should overpower the rest. Color, line density and shape all affect a logo's balance.
Keep your logo in three file formats: EPS for printing, JPG and GIF for your website. These file conversions render your logo as a single piece of art. Finally, never re-draw or alter your logo! Reduce and enlarge it proportionally.
5 Cardinal Rules of Logo Design
Here's how to create the best logo for your company
By John Williams, president, LogoYes.com
Do you realize how important your logo is? It appears on everything from your letterhead to your website, reaching customers, prospects and the press.
Follow these rules to look like a pro:
1. Your logo should reflect your company in a unique and honest way. You'd be surprised how many business owners want something "just like" a competitor. Your logo should relate to your industry, your name, a defining characteristic of your company or a competitive advantage
2. Avoid too much detail. Simple logos are recognized faster than complex ones. Strong lines and letters show up better than thin ones.
3. Your logo should work well in black and white. If it doesn't look good in black and white, it won't look good in any color.
4. Make sure your logo is scalable. A good rule of thumb is the "business card/billboard rule": Your logo should look good on both.
5. Your logo should be artistically balanced. No one part of your logo should overpower the rest. Color, line density and shape all affect a logo's balance.
Keep your logo in three file formats: EPS for printing, JPG and GIF for your website. These file conversions render your logo as a single piece of art. Finally, never re-draw or alter your logo! Reduce and enlarge it proportionally.