How to bring Traffic into your site?

[hurray]

I have started my online webiste to sell some merchandise.
I have registered under Google Adwords, and pay them almost $100 a month to adversite my website.
I have been successful to sell only 1 or 2 items a month so far, unfortunately. I have realized that on an average, my webiste gets 25-30 new visitors per day.
I would like to know, how I can increase traffic into my website. How can I make my website appear often on searches? Are their any tricks?

I have on some websites seen a small logo of one or many other websites. Is there a purpose to it. I had heard something like, it bring more traffic back to your webiste, or something like that. Could anyone please explain it to me.

Thank You.

[KDLA]

If you're selling merchandise, you might consider hooking up with bizrate or other shopping sites that recommend items based on pricing. See http://merchant.shopzilla.com/oa/registration/ for more information.

KDLA

[hurray]

Thanks you KDLA. I will look into that website, and get back to you.

Thanks again.

[toicontien]

You're getting clicks which means people are either clicking on your AdWord advertising or they are finding you in search engines. You might need to take a serious look at the overall usability of your site. While it might seem plenty easy to find and purchase things to you, have someone else sit down -- someone with not much experience with computers -- and find a product to purchase and go through the process of purchasing it. Maybe refund the money they spent on your site up to a certain amount. Then ask them questions.

Maybe they aren't seeing the good deals you have and you need to push certain items more? Twenty five to 30 new visitors a day sounds pretty decent for a new site. It sounds like you've got some design/usability issues to work with, perhaps.

[dtm32236]

you probably want to look into 'SEO' - Search Engine Optimization...

here's a good starting point:
http://forums.seochat.com/search-engine-optimization-28/must-use-this-seo-tips-1126.html
and
http://www.seo-guy.com/tutorial.html

[hurray]

Thanks everyone for your suggestions.

My website is not very sleek. I am not familiar with web development, so I registered to create a website through an online company, that had a user friendly web-development tool.
I managed to create a website the best I could (I think).
So yes, in terms of design, it might not be the best, but it is easy, and functional, with quite a lot of good products.
I thought, the main problem was not getting much traffic. So I was just wondering if there were special tricks to get the website to score high on search engines like Google.

[KDLA]

I thought, the main problem was not getting much traffic.
I would guess that the main problem is lack of recommendations. If your site doesn't fulfill customer needs - visually, functionally, or economically - you aren't going to have the traffic you expect. It's only by satisfying the customer and having them recommend you to directories, review sites, and ad providers that you will increase your traffic.

Web hits mean nothing; it's the business that occurs on your site that makes or breaks you.

KDLA