Is it overkill to use Overture, LookSmart, & Adwords?

[budbiss]

I am deciding whether or not we should scale back to just adwords or what. I don't want to comprimise our exposure, but at the same time don't want to needlessly spend money. What do you guys think?

[BoldScripts]

I personally use all three myself, but with minimal budgets on each.
The only reason I use everything is a rather futal attempt to get myself the most exposure for my dollar. It doesn't make sense to pour everything into one campaign when there are others out there that have the potential to be just as profitable.
I am only 2 months into the program, and I imagine that I will adjust as needed later on.
Wouldn't it make sense to measure the impact of each with your service and turn-arounds, and then adjust your advertising budget accordingly?
Also - if each is making you money, why cut any out? Money is money..

[Compguy Pete]

I gotta agree with the new guy...

I would only really cut one of the 3 if one is not getting the ROI you expect.

I have been very very pleased with Adwords. And frankly google would pull my ads before I would. With the returns I've gotten with it...