sclark
03-11-2004, 05:00 PM
Our ClickZ network is running a series about how the affiliate industry is starting to self-regulate, especially in regards to all the "adware" that's coming out, popping out as bundled applications that appear on your desktop when you install some other application. Here's a quote:
"the controversy centers over the rapid rise of adware applications, basically plug-in software providing everything from comparison shopping to passwords to straight out rogue pop-ups. Now that the affiliate industry is calming down after the storm, it's finding its way to self-regulation"
They focused on serveral key business practices:
* Do not interfere with affiliate links and referrals.
* Do not alter a Publisher's Web site.
* Make initial attempts at rules regarding software installation and de-installation.
When you're on a site discussing adware in relation to how you make money with your site, it's often with a positive tone. Compate that to how it's discussed in other forums and it borders on hostile. So what are your thoughts on the matter,. and how do you see it affecting your own relationships with affiliate companies?
Here's the first article in that series I mentioned:
http://www.clickz.com/experts/archives/aff_mkt/aff_mkt/article.php/1566491
"the controversy centers over the rapid rise of adware applications, basically plug-in software providing everything from comparison shopping to passwords to straight out rogue pop-ups. Now that the affiliate industry is calming down after the storm, it's finding its way to self-regulation"
They focused on serveral key business practices:
* Do not interfere with affiliate links and referrals.
* Do not alter a Publisher's Web site.
* Make initial attempts at rules regarding software installation and de-installation.
When you're on a site discussing adware in relation to how you make money with your site, it's often with a positive tone. Compate that to how it's discussed in other forums and it borders on hostile. So what are your thoughts on the matter,. and how do you see it affecting your own relationships with affiliate companies?
Here's the first article in that series I mentioned:
http://www.clickz.com/experts/archives/aff_mkt/aff_mkt/article.php/1566491