Ad tracking codes, CPM monitoring, need help fast!

[mattwheeler]

Hi everyone,

Am a bit stuck at the momment. I have recieved an email asking for advertising information including CPM rates for text and banners as well as any media kit we may have. So far I have only dealt with affiliates and ad networks so have no idea where to begin.

How would I track the ads? What code or external companies would I use? And what is this media kit he is after?! I need to reply after the weekend so help asap would be great!

Thanks in advance

Matt

[Nevermore]

Are you serving the ads yourself, or from another company?
Are you tracking impressions or clicks?

[mattwheeler]

They are ads from onother web site which would be placed on mine. They have requested the rates that I charge for CPM (per thousand impressions) for both text and banner ads. Not sure where the ads would be served from yet, but I would like to know how to serve and track the ads from my site too for refrence.

Thanks for your reply

[Nevermore]

If the ads are coming from their site they will be tracking them. If you wanted to make your own to be served on other sites, you would have the image delivered from a script which would count the number of impressions. For example, the image would be loaded as a script not an image: (Note extension)
<img src="http://adsite.com/adimg.php">

The PHP code (or any other language) would then be a script that records the view in either a database or a file, together with other info like IP address to sort unique impressions, and then delivers the image to the browser.

Hope that helps.

[mattwheeler]

Thanks, thats just what I hoped. Would rather advoid having to run any ads myself.

Thanks for your time

Matt