How to change <q> style?

[Moldarin]

<q>Quoted text</q>
Shows as "Quoted text" but I'd prefer it to be «Quoted text». How do I change this ?

[Kravvitz]

http://www.w3.org/TR/REC-CSS2/generate.html#quotes

I don't think IE6 supports it though.

[LiLcRaZyFuZzY]

http://www.w3schools.com/css/pr_gen_quotes.asp (with examples)
be sure to read the post above though