Link Exchange: Is This A Good Idea?
Link exchange sounds great! Why doesn’t everyone do it? Link exchange is often quick and easy to do, and offers the compelling possibility of increasing your own site’s traffic through advertising and search engine rankings.Whenever they put your link on their site, now you have to put theirs on yours. Wherever you plan to bury this link on your pages, you will still be offering traffic an easy way to leave your site. Leaving your site is exactly what you don’t want your visitors to do. Each link you provide to someone else’s site is actually helping them increase their own traffic and revenue — it doesn’t do a thing for your site when traffic leaves your own pages.