What is the role of keywords in SEO?
Keywords are actually the identity of the websites. We do SEO of the website only because to be found by search engines for the words (keywords) being typed in search engine bar. Keywords play the ROLE OF RELEVANCE that search engine robots have interpreted and translated. Everything that has been done in SEO is totally based upon the keywords.
What is the role of keywords in SEO?
Keywords are probably the most important factor that can determine the success of any SEO campaign. They are the matched terms that fetch relevant results on a Search Engine. If chosen & optimized properly it can boost incredible traffic. On the flip side, if you fail on this very first step, the road ahead could be bumpy and most likely you will waste your time & money.