Most Bang for SEO Buck
We are a small company selling copier equipment online. We have limited time and resources. We just finished rewriting our URLs to be more SEO friendly. We want to continue our SEO efforts, but want to make sure we use our resources wisely.
So, which of the following would have the biggest, most immediate SEO impact: better incorporating keywords into our product pages, writing original content, blog writing/guest submission, social bookmarking, SEO friendly filenames for images and use of alt attribute tag, inserting microdata (especially on product pages), social media, inserting meta descriptions?
Is there another SEO tactic that we should be considering?
1. Social Networking Sites
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.
Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
3. Blog Marketing
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).
4. Forum Marketing
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.
5. Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
6. Directory Submission
Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
7. Social Bookmarking
Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
8. Link Baiting
Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
9. Photo Sharing
If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
10. Video Marketing
Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
11. Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12. Local Listings
Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.
13. Article Submission
If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).
14. Social Shopping Network
If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.
15. Answer Questions
You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.
very nice information.
There's a lot to learn about SEO and all of those things will help, I'm not so sure anyone can say definitively "yes this aspect will help you the most.". If you can afford it, pay for an seo review, and they can give you a much better answer. If you don't have the money, check out seomoz.org, and start reading.
Thanks for the detailed response!
The article is really too informative for me!
Frank you are too good with your sharing......!
Directory Submission and Video Marketing is new to me and i am happy to have this all.
It is very good to have a good grip over these all in order to have a good result in the end.
For immediate effect, you can use forum participation, it would give you both traffic and backlinks.
Other way is PPC.
Nice information.....I read it. thanks
How to get high quality backlinks
how to get high quality backlinks is the sole and a long term problem for the people who work in Seo field. High
quality links means you can start your business or your site in a high level. Getting good backlinks to your
website is very important if you want to get high rankings. If you want to save time and money, you should check
if your website is link worthy before you start with your link building campaign.No one wants to link to our
website if it looks spammy. If your website design looks like 1999 then itís likely that your site wonít get many
There are some tips for backlink :
1.Make sure that your website is worth sharing before you try to get backlinks. You will waste time and money if
your website is not ready.
2.Get a good domain name and make sure that the site is spamm free.
3.make your website content much interesting for the visitors to read and use in their life or work.
4.refresh and keep your site design make pepole comfortable and easy to use.
The last one I want say that : backlinks that must help real people .Since Googleís Penguin updates, it doesnít
help anymore to get hundreds of backlinks from random websites. Itís more important to get good backlinks that
are actually helpful.
hi frankdevine you gave a nice information and its a great post by you.. thank you