Inbound links: Incoming links to website
Outbound link: Outgoing links from website
1.Inbound links or commonly known as “backlinks” are the links pointing to your site and search engines like Google like it when you have thousands of links pointing to your site but sometimes Google penalizes you for it too if you have poor quality and irrelevant backlinks pointing to your site.
Inbound links helps in ranking you website in search engines and
outbound links does not help in ranking your website in search engines.
Inbound links are those links which are coming to our website. Example:- backlinks. While outbound links are those links which are going to some other website by our website.
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Inbound links or commonly known as “backlinks” are the links pointing to your site and search engines like Google like it when you have thousands of links pointing to your site but sometimes Google penalizes you for it too if you have poor quality and irrelevant backlinks pointing to your site. Yes, because you have no authority over the inbound links which others post for you. Google only likes it when relevant links point to your site but as you have no control over them you cannot control which sites point to your site. But if your content is rich with information and unique then chances are that people will link to your site and there are more chances that those links will be “dofollow” and you will get some free and targeted traffic to your site. Inbound links that are “dofollow” also increase your website’s PR and SERPs and are considered healthy for any blog or website.
These are the links pointing to other websites from your website and you have more control over these links. People have different views about outbound links and many say that it is against the SEO rules and search engines can penalize you for doing this. This approach is wrong; I know Google cannot penalize me if I put a link to Google inside my post. My theory is that you should link to relevant content if it gives more information to your readers. Bloggers are of the view that you lose traffic when you put outbound links in your posts but if you share useful resources then chances are that your readers will stick to your blog and will come back in search of more useful resources. But if you do put outbound links in your posts then make sure they are pointing to relevant, original and informative content.
All the referral links coming towards a website is counted as incoming or inbound links and just opposite all the links going away from a website are the out bound or out going links.
Links or backlinks that come to your website are called inbound links. On the other hand , outbound links are those that link to a quality authoritative website