SEO or Search Engine Optimisation: This is the process or art of making a website achieve high rankings on Search Engine results pages (SERPS) for given keywords.
PPC or Pay Per click: This is where an advertiser bids on keywords associated with an advertisement in order to achieve higher position on Search Engine results pages (sponsored links section) for searches on that keyword.
PPC as like casino because you put money get business. PPC is one of the way you generate lead for your business. SEO is purely in Google organic . It means you get business through search engines. Like Google ,Yahoo, Bing.
01-22-2014, 07:54 PM
To make it simple SEO is an organic way to rank for your keywords while PPC (Pay Per Click) Campaign is also part of SEO program that involves money.