Type: Posts; User: teamgig
Just use quality content for users prospective and nothing else.
Firstly optimize all on page activities for your website with quality web content and then build natural links for your website.
I didn't see any big changes after Google Panda 4.0.. This update in for some particular search terms..
Website content should be unique and informative and website and build natural backlinks for you website. If you do both activities then you website will be safe from any Google update.
We can see Keyword Fluctuation when we check keyword ranking in search engine.. Sometimes search engine ranking show different results in a short time and thats called Keyword Fluctuation.
Referral traffic refers that traffic which we got from other sites apart of search engine and social sites.