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On page SEO is the process of optimization which is done on the website itself, does not involve the participation of other websites, such as: change domain name, content, meta tags, keyword density,...

To get quality and relevant traffics (which is people that have interest in what you offer) and convert them into paying customer .

PPC if you want fast results, SEO takes longer but its good for organic traffic. Integrating both SEO and PPC may become the most productive approach.

Backlink is one of the tools used in Search Engine Optimization (SEO). The number of backlinks indicate your site’s importance or popularity. Quality backlink to a website may be taken into...