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Just gotta say, I hate frames!

I would go with WAMP, and if you want to go a little further take a look at Zend Frameworks

I know you are looking for books, but from my experience "on the spot" learning is the best way to get to grips with coding. If you already have a basic knowledge, have a play around with coding and...

Wordpress all the way!! It is so flexible, customizable and very easy to get on with and develop. I have made some really good sites with WP and would recommend it to anyone!

I think that making your domain name a memorable company name in your domain is way more valuable in terms someone remembering it rather than just trying to stuff in keywords

It involves looking at your content, keyword structure, website and page structure, coding of your site etc.

Yeah I think it's good for general questions (although you do get a lot of rubbish answers), but for coding related questions I would definitely got for stack overflow

This thread should give you the code you need, it's fairly simple to do... http://www.dynamicdrive.com/forums/showthread.php?45102-Customizing-a-random-quote-script

I agree, look at your competitors backlinks and try and mimic where they have posted links.