My website uses a very tall iframe to display catalog pages from an external website. I'm using iframes here to make it look like the external catalog pages are on my webpages.

The problem is that when a visitor goes to my page, scrolls down to view all the contents inside the iframe, and then clicks a link inside the bottom of the iframe to goto the next page, that next catalog page will load inside the iframe, but the visitor will still be looking at the bottom of the iframe on my website, and thus has to scroll up to the top of my website to see the top of the iframe's contents.

To see exactly what I mean, go here, scroll down, and click the next page link: http://neatoincognito.com/catalog.html

How can I make it so when someone clicks a link inside the iframe, that the page with the iframe automatically scrolls to the top appearing as if the whole website has refreshed?