Stats on Newsletters

[CSPO]

Hi all,

I have trawled the net for days trying to find some hard stats on E-Newsletters... Specifically, internal newsletters.

Surveys on readers, people signed up, how many exist (tonnes i imagine)

Any sort of stats will do...

Can anyone suggest another forum that I could post this thread...ie: writers etc???

Can anyone help out???

Regards'
Alf...

[CSPO]

I have found a few leads using the term: Email Marketing...

Although, this focuses on the use of newsletters for marketing purposes.

This is a good start though, but I am more looking for stats on internal newsletters.

Cheers
Alf

[CSPO]

and also the term: "Opt in email newsletter"

[LeeU]

By "internal", I assume you mean within an organization? I am sure the stats would be dependent upon the size of the company, the focus of the newsletter, etc. Most companies would have no reason to release that info.

[CSPO]

It would be interesting to know how and why e-newsletters are used and how successful the ROI is for Government organisations.

There seems to be stats available on the implementation and use of "Intranets". Obviously the Intranet is a more used tool, but the newsletter can contribute to the companies internal goals. Both of these tools are internal communication tools.

There is a lot of writing that says internal e-newsletters are popular (obviously they are.). There is also a lot of advice on what to include . There doesn't appear to be established stats to verify this...or investigate what types of topics are popular in an organisational internal newsletter.

For some companies a newsletter is an investment in time and staff, I require stats to qualify this investment.

A lot of this stuff would be organisation and newsletter specific, but I thought/hoped a study might have been completed.