www.webdeveloper.com
Results 1 to 4 of 4

Thread: Launching Update Site Hurt Google Rank?

  1. #1
    Join Date
    Sep 2007
    Posts
    275

    Launching Update Site Hurt Google Rank?

    I have been working on a new design, and updated site. What I am wondering is, when launching it, is it going to hurt my current Google ranking? The domain is the same, but the new site uses clean URLs, so that pages won't have the same URLs.

    Any ideas on how this would effect our presence on the search engines?

    Thanks.

  2. #2
    Join Date
    Aug 2007
    Location
    New Jersey, US
    Posts
    1,779
    You will see an immediate effect for a few days, but once google crawls all of your pages, everything should go back to normal. And you may see better rankings. I'd say go for it...

    If you're changing URLs, I would suggest redirecting the old URLs to the new ones. That way, you'll get all previous PR juice from the pages, and you won't be flagged for duplicate content.

    Google '301 redirect' if you're not sure what I'm talking about...

  3. #3
    Join Date
    Sep 2007
    Posts
    275
    Quote Originally Posted by dtm32236 View Post
    You will see an immediate effect for a few days, but once google crawls all of your pages, everything should go back to normal. And you may see better rankings. I'd say go for it...

    If you're changing URLs, I would suggest redirecting the old URLs to the new ones. That way, you'll get all previous PR juice from the pages, and you won't be flagged for duplicate content.

    Google '301 redirect' if you're not sure what I'm talking about...
    Thanks, this is just what I was needing!

  4. #4
    Join Date
    Aug 2007
    Location
    New Jersey, US
    Posts
    1,779
    No problem...

    Let me point something out that I've neglected to mention:

    Quote Originally Posted by dtm32236
    once google crawls all of your pages, everything should go back to normal. And you may see better rankings
    No matter what, when you change the URL and/or keywords on a page, your ranking will change. But that means that your rank (SERP) can go up... or it can go down.

    To make sure that you're making wise changes, I would suggest checking out your pages and seeing what they rank for certain keywords. Google certain keywords and see what position your page comes up in (there's tools out there that will check SERP for you - Google 'check serp' or 'check keyword ranking') and make note of the search term and search engine ranking.

    SEs can take some time to index all pages, so I would make your changes and wait a couple weeks then check your pages again for the same keywords. Now you have a record of your old ranking position and your new ones. Then you have a concrete measurement of how effective your changes have been.

    I hope that made sense...

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
HTML5 Development Center



Recent Articles