I currently own an e-commerce website that in need of rebuilding. Our site was designed nearly 10 years ago, and completely behind on all the new features the web has to offer. I am interested in learning what new trends, features, and technologies are now available to help boost our site. I want to learn what new ideas and features can enhance user experience and what new tools are available to go from a static e-commerce site to more of an event driven site. In summary, what can I do to make my site "smart." If anyone has tips or techniques they'd like to share, or links to other information, I'd appreciate it.