I want to allow people to copy and paste a piece of text into an application running on a social network. The application will then format the text into a virtual book.

i.e. The text will need to be parsed into a standard format - Sections of text go here and other sections of text go there - all within the virtual book. I guess it would be a bit like how TripIt.com reads and organizes text from an email.

I don't have any coding or website development experience so if my assumption above is incorrect then I apologize in advance. Really all I am asking is if this can be done and how easily (by an experienced developer). What developer tools will be needed? And would it cost the earth?