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Thread: Email Newsletters Tracking

  1. #1
    Join Date
    Feb 2011
    Location
    Lausanne, Switzerland
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    2

    Email Newsletters Tracking

    Hello,

    I am publishing newsletters via email to our subscribers. The newsletter has text content, images and hyperlinks.

    Now, I want to track the activities of the subscribers, lets say the clicks on the hyperlinks.

    Can someone please advise me, the best way to do this? How to track, which user is clicking on which hyperlink?

    Thanks...

  2. #2
    Join Date
    Nov 2006
    Location
    Springfield, MO
    Posts
    1,541
    If you're using a purchased solution, that should be included in the package. Otherwise, you'll have to build something custom, or post it to your web server and let an analytic script like Google do it for you.

  3. #3
    Join Date
    Jul 2010
    Location
    /ramdisk/
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    You could include a web bug, although I personally frown upon such things.

    Example: 1x1 transparent pixel ... with a url like so:
    example.com/tr.gif?t=1231660984095470709172309183816916239812

    You could include a token in the URL, and process it when they land on your page:

    example.com/?page=1231660984095470709172309183816916239812

    You could embed a tacking script (google analytics is both pervasive and annoyingly easy to use).

    Or serialize the server's request/response headers and store them/data mine them later, and use bogus tokens but keep track of them (they'll have to be unique).

    Lots of ways to do it.

    Edit:

    I believe "constant contact" offers a solution (possibly free, I dunno).

  4. #4
    Join Date
    Nov 2010
    Location
    Bristol, United Kingdom
    Posts
    47

    resolved

    Quote Originally Posted by ryanbutler View Post
    If you're using a purchased solution, that should be included in the package. Otherwise, you'll have to build something custom, or post it to your web server and let an analytic script like Google do it for you.
    I do this everyday as part of my job, it is the best way of doing it if the system you use to send out the emails does not track the links for you.

  5. #5
    Join Date
    Feb 2011
    Location
    Lausanne, Switzerland
    Posts
    2
    Many thanks for your suggestion.

    I think the idea of including web bug or token in URL string will work for my case.
    The URL string will be like,
    http://www.mysite.com/page?lid=324&sid=245&uid=2, where lid, sid and uid corresponds to the ids for letter, subscriber and hyperlink.

    Can you please provide me some online tutorials or programs with this approach.

    Thanks.

  6. #6
    Join Date
    Nov 2010
    Location
    Bristol, United Kingdom
    Posts
    47
    I use online systems for this kind of tracking such as mediaplex. but its not cheap as I use it through my large company which pay for it as a monthly thing.

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