Hi everyone,
here is my dilemma and my questions, I like to exchange links with some websites and I have plan to start building some my own backlinking websites but I'm not sure about what is the best way, so please any suggestions would be a big help.

Here is what I'm not sure how to do;

If I exchange links with one website what is best way to link to my website;

like this:

<a target="_blank" href="http://www.hardwoodfloors.com" title="hardwood floors">hardwood floors</a>

or

like this:

<a target="_blank" href="http://www.hardwoodfloors.com/chicago-hardwood-floors/" title="chicago hardwood floors">chicago hardwood floors</a>

I prefer that visitors find my website just typing "hardwood floors" without typing "chicago" hardwood floors

What is better for search engine optimization?

Thanks in advance for any helpful suggestions!


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P.S. this website "hardwoodfloors.com" is used only like example