If i'm not wrong SEO is nothing but kinda Marketing. . .
So, SEO will stay for long time, as new websites or products won't stop coming in market so they'll always need marketing "Digital Marketing". Yes, there are many ad Agencies nowadays gettin into digital marketing & as we know SEO is part of Digital marketing.
Don't worry.. but yup, keep in mind you have to keep updating your self as per need of market.
SEO is something all web designers and developers should be paying attention to. It's not that companies are scamming, they're just providing a service lazy developers don't want to handle.
As for its future; with search engines constantly changing algorithms, who knows? But i guarantee you'll still have to pay for it.
"Problems cannot be solved by the same level of thinking that created them.”
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