Link exchange sounds great! Why doesnít everyone do it? Link exchange is often quick and easy to do, and offers the compelling possibility of increasing your own siteís traffic through advertising and search engine rankings.Whenever they put your link on their site, now you have to put theirs on yours. Wherever you plan to bury this link on your pages, you will still be offering traffic an easy way to leave your site. Leaving your site is exactly what you donít want your visitors to do. Each link you provide to someone elseís site is actually helping them increase their own traffic and revenue ó it doesnít do a thing for your site when traffic leaves your own pages.