It is very good and far better a web site than most for aesthetics.
I can give you some constructive criticism, don't take offense, you might get some ideas and I know the amount of work involved.
I would soften up the flash transition into something a bit smoother and slower to suit the feel of the site.
The site flows nicely so I would have nice flowing transitions .
And for sure, all suggestions welcome! OK so to get in line with your comment... do you mean the actual speed of the image transitions should be slower, and that will give it that smoother effect? Or the time between transitions? Or did you mean something else?
I see what you mean. We have actually increased the times during transition to 8000 milis, and randomized the effects. So every time you visit the site, you could get slide transitions, or fades, etc. just to mix it up a bit.
Let's see how that goes, and thanks for the feedback!
About the "How it Works" tab, we have changed the page based on the great feedback we have received from you guys! Now it has both cycles, website design and ebook production cycle:
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