Can someone give me a run thru on web advertising?
My website is www.muscleandfitnesshealthylifestyles.com and so far I am spending money to get traffic to my site, but not making any sales. How can I improve this?? My ads are in the wrong place? More ads? Different offers? Can someone give me a holiday hand?
Please do not PM me, or if you must please make it clear which forum and thread the message relates to. I've just wasted ten minutes finding this thread. Anyway, you asked for clarification of what I meant. Most of my post is self-explanatory, except perhaps item b). When I say that the aspect ratio is wrong I mean that the image is stretched either vertically (making the peoples faces thin), or horizontally (making them look fatter than they really are).
If that is not what you were querying, please be more specific. Thanks.
Many consumers are not likely to purchase from a site that doesn't look "professional" in quality as they don't trust that site to provide the service/product/etc they are looking for. Consumers are more likely to trust sites they are comfortable with (branding can be important even beyond the web in your target market/area/demographic).
All that being said... your site doesn't really have "branding" at all and looks like a standard WordPress out-of-the-box install. If you are really serious about using this as a monetary vehicle I suggest getting with a designer who can work with you to discover your "brand identity" (you can use that to search around and see what that might cost or give you). Once you have a good hold on what your business brand is, then you can work on shaping your site to fit that mold. Trying to do that the other way around is like saying "ready, fire....aim" and the results won't meet the expectations.
The content might've been just fine (I'm not an expert in the field of workouts or fitness, just web development/business analysis these days). Did you construct that theme yourself? If so, you might want to think about adding a couple of more intense colors to the palette to draw away from the airy/bare feeling with all the white. Some structure lines might help to break up the "blank" areas so the content is more easily digestible. These are just suggestions though and a good chat with an art major from a school might help you with finding what your brand identity might be (and stay super cheap since they'll most likely be looking for something to put on their resume).