The usability of a site is navigation menus. Always make sure that the main pages of your website can be accessed from all the pages of your website.The last thing you want is for the client to get lost while browsing your website as they simply get irritated and leave if they cannot find information they want.
It should be user friendly, also content is very important for any website, give time in developing content of your website at regular basis, it would help.
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