I have a question about serialization and using with a MySQL DB.

i have contact form data being collected and have serialized using jQuery serialize() method.

I serialized partly as an excercise but also because someone here on this list recommended it,maybe i shouldn't serialize?!

The data is only 7 fields of text input, typical stuff, firstname, lastname, company, email etc.

Typically what happens to serialized data such as above? would it be put into a single cell?, or separated out into multiple columns?, why do it in the first place?, maybe i shouldn't serialize at all?

any advice would be very much appreciated.