Hi guys, i currently have a page which has lots of boxes with different data in them like this:

HTML Code:
<div class="box">
        <div class="box_name">
         Test Name

        <div class="time">
        <div class="message">
        A message 

<a href="#" id="button">View Content</a>

and i want to grab the value which is inside the time class div and pass it to the popup box.
currently this gets the value:

PHP Code:
$('#button').click(function() {

time = $('.time').html(); 
but because the .time class is used on each box it always passes the content from the first box on the page.

is there no way to implement "$this" into the function so it gets the time value only from the box which was clicked.
im stuck.

hope that made sence