Why is Internet marketing effective?
Internet is the one medium, which can be used to reach every city and every country over the globe. It means businesses do not just have to concentrate on local markets - nothing is impossible. If a business has a web site, this in itself means it is accessible by the global market and domestic market alike, and it is vital that businesses take advantage of this.
Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance.
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences.
When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer.
Internet marketing enables you to take advantage of the growing importance of social media.
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