Well said! Too many people start looking for backlink shortcuts and miss a SUPER important step on making sure they do their on-site optimization well AND put good content that visitors will like. GREAT advice!!!
Start link building, but be careful and don't rush. Find a solid guide to assist you along the way. Don't just order any random package online for backlink services, and don't blast a bunch of links out and hope for the best.. Have a solid action plan, that is why most people in IM fail, they don't have an action plan or anything legit to follow. There's a ton of backlink profiles out there, you need to keep it diverse and quality so it can withstand the next Google updates. You'll need to learn the Tiers and what backlinks should go where.
First of all perform on-page process of SEO to make the site up to optimize it to the latest designs and content.Make relevant changes and then perform its off-page process to promote it to get higher rankings on the search engines.