Different in ranking between singular and plural keywords
Singular keywords and plural keywords, both ranks differently on search engines. I think, Google consider two different keywords for singular and plural keywords. Which keyword (singular and plural keyword) is good regarding SEO ranking? And, does it matter which one you target?
Before targeting and keyword (Singular or plural keywords) we must check its Global and Local Monthly search in Google Adword Tools. Singular keywords and plural keywords are consider as different keywords and plural keywords have more searches then singular keywords.