Search Engine Optimization:- Search Engine Optimization is a way to create qualified traffic in your Web site. The main thing in seo is to create traffic, ranking of keywords, and then lead.
PPC:- Pay per click is using for the advertisement of your web site, and mainly to generate lead from the visitor. only you have to follow some rules as per search engine:-
where your keywords are displayed traffic potential
Cost of the keyword ranking ranking
Search Engine Optimisation and Pay per Click are both new technologies that have had to evolve to keep pace with the fast changing online world. Both are near-essential techniques for driving traffic to a website and for showing the world your products and services.
SEO and PPC both are different things. SEO represent search engine optimization and it provides the ways of optimizing site and which become cause of Top ranking of your site in SERP and if one is doing white hat and organic SEO then you no need to pay at all. While in PPC you have to pay per click in this technology your ads are placed on the desired places and these are appeared on the sites and search engine. You have to decide a bid value and it is completely paid service.
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two key ways to drive qualified traffic to your Web site.. SEO and PPC differ in the following ways:
SEO works by optimizing the structure and content of a Web page for a set of determined keywords so that it is viewed as reputable and valuable by the search engines. SEO also relies on maximizing the quality and quantity of incoming links to your site. For a more detailed explanation of how SEO works you can learn more with our SEO Made Simple series.
PPC (specifically Google AdWords) works by establishing a set of keywords and then building an ad using optimizing for those keywords that links back to your site.
- Placement on Page
When you utilize SEO the results of your efforts will appear in the natural or organic search results.
PPC ads appear on the side of a search engine results page and at the top if there are a high number of competitors targeting the same keywords.
SEO is short for search engine optimization. If you’re wondering exactly what SEO is, visit our “What Is SEO” tab on the top of this page. In short, SEO is the process of optimizing a website to rank better in search engine results. This includes making changes to coding, on page content, and building links from other websites to your small business’ website.
PPC is short for pay per click. PPC typically refers to Google’s Adwords advertising platform. Do a quick search for anything on Google and you will see “Sponsored” or “Paid” listings either on the top of the screen or on the right column.
SEO is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
PPC is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
SEO vs PPC Comparison Table
So, to compare the two side-by-side, I put together this table for you:
Search Engine Optimization (SEO)
Pay Per Click (PPC) Advertising
Takes several months to get ranked
You’ll appear at the top almost immediately
How you pay
You pay someone (like us) a fixed or monthly fee to get you ranked
You pay Google for each click on your ad to appear at the top
A bit more costs up front, but usually much less long-term
A bit less cost up front, but usually much more long-term