I think organic traffic is more authentic than PPC traffic. Organic traffic driving traffic to your website through search engine optimization. But on the other hand in PPC traffic you need to pay for lot of time. It is mainly paid traffic strategy. There are more and more company in India offer positive. They mainly follow organic traffic in SEO.
Organic SEO, sometimes referred to as natural search optimization, website SEO, or just plain old SEO, is the process of improving the rankings of a website in search engine results for specific targeted keyword phrases.
Cost. The most obvious benefit of organic search traffic is a cost advantage.
Credibility. One of the reasons why we advocate for organic site traffic is credibility.
Competition. Here's something else to consider: when pursued aggressively, organic search traffic can effectively block your competitors' online presence.
Combined Approach. Internet users are non-homogenous. Some prefer to access sites through search engines; others routinely click paid ads. That makes it important for business sites to take a combined approach that integrates both organic search traffic and paid advertising into a coherent online strategy.