Quality content is rewarded in the search engines
Content is involved in PR, social and SEO. It is vital to the success of any marketing strategy
Content marketing is an excellent way of targeting and engaging with the right audiences
Brilliant content attracts high quality links
Correctly targeted content attracts relevant traffic
On site content influences user experience – bounce rate, time on site, conversion
Content increases trust in your website and your company as a whole
Content defines your company and helps you to stand out from your competitors
In order to increase the traffic on your website, you need to have interesting and precise content. Superior quality content on your website can help you in converting visitors on the website to the customers resulting to increase in sales and profit.
Content helps a lot in SEO, what you need to know is only fresh and quality content works good so you should give time in creating useful content for your website, if you are posting only fresh and useful content regularly on your site then it would help in SEO too.
Good content is essential for search engine rankings, but it is similarly essential for the website traffic. Data suggests that a site visitor who clicks on a site takes as little as 5 seconds to conclude whether the site is worth staying on or whether they will move on. Having good quality info available for site visitors can be a key to getting a long term customer.
I think The 2 major factors to rank a website are Back Link and Content.
Content plays the most important role to rank a website.
The major advantage that content has:
It increases the keywords density of the website,
Almost any keyword can be targeted in the content,
Content is always theme based as it is written around the keywords,
Links come from within the content so these are content based links which have a better impact than traditional links,
Content always stays on the website you don't have to worry about the content being removed,
Content / Articles can be distributed across Article banks and resources and you can generate back links from those websites as well. So this is a dual benefit scheme: You increase the keyword density and can be used for quality one way links,
Content can be used as Articles / Blog Posts / Press Releases / Ebook.
If you are really serious about promoting your website then consider adding as much content / articles as possible to the website. In the long run this would help to build the credibility of the website and also help in establishing authority for targeted keywords.