How to Optimize You Ad Rank in Display Advertising
I have one question in Google Adword there are 2 Network Search Network and Display Network And may I know how to optimize Ad position in Display Network
Quality score determines the ad position on Google Adword search result.Performance of quality score is depending on the perfect landing page and relevance keywords of ad.If we optimize the perfect landing page and exact keywords for the ad,then we could make the good quality score.It would help to get the good position to display our ad.
5 Easy Ways to Optimize Your Ad Rank are:-
1- Include CTA and Ad Extensions in your Ads - They Are Necessary and Not Optional
2- Choose "Optimize for clicks" under Ad Rotation Settings - Little Stuffs Can Go a Long Way In Optimizing Your Ads
3- Create Very Specific Ad Groups and Prepare Highly Relevant Ads in Them - You Need to Invest Your Time Into These
4- Check the Est. First Page Bid and Choose Your Bids Accordingly - Money Matters!
5- Optimize Your Landing Page.
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