Blogs have gained enormous popularity in today’s business world. Previously it was thought that blogs were for those who want to have talks about or share the goings on in their life with others. But things have changed greatly. Now both the small and large business organizations are taking help to a great extent form blogs. Business blogs have become the hottest way to enhance your business and gain tremendous profits, no matter what kind of products your company offer. And WordPress occupies the leading position in this regard. WordPress is software that enables you to create a business and blogs of all kinds without any cost. It, in general, helps expanding many business organizations to the extreme limit. We can define blog as a 21st century communication tool. If you are still in confusion why you need a blog for running your business, here are some reasons that will clear your doubts in a flash.

Traffic Gain

High traffic is all you need to enhance your business rank. Blogs help you attract more visitors on your site. Blogs are a consistent flow of fresh and unique content and thus it enables search engines to rank you well. It does not only produce traffic but also keeps hold of that traffic. If you really want large number of visitors visiting your website then blog is a way out.
Embedded Links

When your blog get succeeded in getting huge amount of traffic then you can direct this to your company website with the help of embedded links and banners. These links are very useful to have better ranks in search engines.

Broaden Your Business

Blog lets selling your services and products and at the same time it offers you extra income as it enables you to promote advertisements on various items on your site. It also provides you fresh content that can be turned into eCourses and eBooks.
Show your Expertise

You can demonstrate your talent through updating your own articles, news and other important information on it. A well presented and well written blog is ranked well by search engines and this may state you as an expert in your field. A blog full of interesting news and facts get you more online visitors resulting in your business popularity.
Attract audience and Develop Loyal Fan Base

Social media is a great way to attract the less interested visitors and make them more interested on your blog by updating your blog from time to time. The more information, depending on the choice of younger generation, you will put on your blog, the more visitors you will get. Your blog should contain all those things regarding your business that the users require most. It does not mean that the visitors who get attracted to your blog and make regular visit will purchase your company products but the most important thing that you will gain through this is loyal fan base which helps to a great extent popularizing your company products all over the world and this gets you the branding tag.

Recruitment Help

To run an organization, you need some efficient employees. Sometimes you spend lots of time and money on consultancy services in finding the employees for your company. You can kick off this problem by having a blog as it acts as an effective recruitment means. What you have to do is to add another content named “recruitment” on your blog. You will get quick respond from your online visitors. On the one hand you can choose your desired employees and on the other hand, you will get more visitors by posting the job recruitment content on it.
Offer Better Service to Your Customers

A blog always play a vital role in delivering the best possible solutions to your valuable clients. You can interact with them directly with the help of multiple routes that have been provided by blogs to be in touch with your clients whenever they needed.

Other Important Reasons

You can connect with your audience and customers and healthy relationship is build up between your company and viewers.
It is true that blogs allow you a single page but you can create as many sections and subsections within it as you want.
It allows you to share your opinion and get quick response.
It helps building links and increasing Email lists.

Feel free to share your opinions.

Thanks in advance.