Click Through Rate
How can I improve my click through rate in the search results?
I would advise to this link - https://klientboost.com/ppc/14-speed...-with-adwords/ - it depends if you're running adwords/ads or just replying on natural page rank. Good luck!
Short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it.
Google AdWords and other search marketing platforms offer pricing discounts for ads that offer high relevance (read: make searchers happy with their search engine results). One means for doing this is to offer higher Quality Scores to ads with high AdWords click-through rates:
High click-through rates lead to high Quality Scores.
High Quality Scores allow you to improve or maintain ad position for lower costs.
Additionally, if you are advertising on relevant queries, achieving a high click-through rate means that you are driving the highest possible number of people to your offering.
1. Improve the position of your ads. In conversion optimization, an important principle is that things that are seen immediately upon page load are more likely to catch the user's attention. In contrast, page elements that the user needs to scroll to see (things that are "below the page fold") are far less likely to receive attention.
2. Keep your ad copy and keyword phrases similar. While many search marketers know that the closer the similarity of your ad copy to the searcher's keyword phrase, the higher the clickthrough rate, few realize that ad copy plays an even more important role than the position or price of your ads!
3. Choose low-competition keyword phrases. An underappreciated factor that affects clickthrough rate is the degree of competitive bidding for the search phrase. This can be measured in a number of ways, including:
Actual number of advertisers bidding on the term
The estimated cost per click for the top ad position
The competition level as reported by the search engines
The number of words in the phrase
Users Browsing this Thread
There are currently 1 users browsing this thread. (0 members and 1 guests)