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Thread: Click Through Rate

  1. #1
    Join Date
    Nov 2014
    Location
    Bangalore
    Posts
    52

    Click Through Rate

    How can I improve my click through rate in the search results?

  2. #2
    Join Date
    Oct 2015
    Location
    Sydney
    Posts
    4
    Google is your friend.

  3. #3
    Join Date
    Oct 2015
    Location
    Sydney
    Posts
    4
    I would advise to this link - https://klientboost.com/ppc/14-speed...-with-adwords/ - it depends if you're running adwords/ads or just replying on natural page rank. Good luck!

  4. #4
    Join Date
    Oct 2015
    Posts
    2
    Short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it.

  5. #5
    Join Date
    Oct 2015
    Location
    Dallas, TX
    Posts
    67
    Google AdWords and other search marketing platforms offer pricing discounts for ads that offer high relevance (read: make searchers happy with their search engine results). One means for doing this is to offer higher Quality Scores to ads with high AdWords click-through rates:

    High click-through rates lead to high Quality Scores.
    High Quality Scores allow you to improve or maintain ad position for lower costs.
    Additionally, if you are advertising on relevant queries, achieving a high click-through rate means that you are driving the highest possible number of people to your offering.

  6. #6
    Join Date
    Apr 2015
    Location
    Canada
    Posts
    144
    1. Improve the position of your ads. In conversion optimization, an important principle is that things that are seen immediately upon page load are more likely to catch the user's attention. In contrast, page elements that the user needs to scroll to see (things that are "below the page fold") are far less likely to receive attention.

    2. Keep your ad copy and keyword phrases similar. While many search marketers know that the closer the similarity of your ad copy to the searcher's keyword phrase, the higher the clickthrough rate, few realize that ad copy plays an even more important role than the position or price of your ads!

    3. Choose low-competition keyword phrases. An underappreciated factor that affects clickthrough rate is the degree of competitive bidding for the search phrase. This can be measured in a number of ways, including:

    Actual number of advertisers bidding on the term

    The estimated cost per click for the top ad position

    The competition level as reported by the search engines

    The number of words in the phrase
    BackCountry Navigator is an Android GPS app that runs on both Android smartphones and tablets.

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