Which are the new trends and updates in SEO. The Mobile Update is one of them which probably everyone knew. What other New trend is going on in the web?
1. Create and optimize for mobile traffic
Back in 2012 ComScore predicted that mobile traffic would exceed desktop traffic in 2014, and they were correct. Google has always said that it feels responsive websites provide the best user experience, and recently starting including a “mobile-friendly” notation next to websites in mobile search results that are indeed mobile friendly.
2. Optimizing for Bing, Yahoo and DuckDuckGo
Could 2015 be the year that some other search engines begin to take more market share? It seems like this is the million-dollar question every year, but some recent developments suggest that it could be possible.
3. Switch your focus from keyword rankings to ROI metrics
If you or your SEO company is still putting an emphasis on keyword rankings and determining the success of the campaign based on keyword positions, then it is time for a major wake up call.
4. More focused social-media approach
Social media was once just a platform to share content, so businesses would sign up for every social platform under the sun and blast their content everywhere.
5. Earning links rather than building links
Through all of the updates and algorithm changes over the years one thing remains the same: inbound links are the most influential signal of trust and authority. This isn’t going to change -- not in 2015 or anytime soon.
6. Targeting more precise keywords and search phrases
The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they are expensive to rank.
Your Websites should be mobile friendly and responsive as per latest SEO updates.
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