Importance of Keyword Research
Keyword research is very vital for those who wish to optimize their sites for a profitable keyword. Usually, profitable keywords are called trophy keywords--those that have the largest search volume and usually have the biggest competition. If you're confident enough to break the barriers, you can try optimizing your site for a trophy keyword but it's gonna be for a long while. Some resort to optimizing keywords that have relatively high KEI--those that have great number of searches (albeit not as huge as that of the trophy kws) with few number of competitors. I believe that targetng these two will bring relevant traffic and potential income growth (conversion).
In choosing keywords, one must adhere to his/her niche. It's not only a matter of choosing the right keywords, but also it's a matter of picking which keywords that's commonly coined with the main keyword that need to be excluded (negative kws). We don't wanna say "Free dvds" when we actually sell dvds although it may bring huge amount of traffic but may result to a low conversion rate.
Keyword Research Tools:
YSM/Overture KW Tool
Google KW tool
SEObook kw tool
If you are researching keywords then please make sure that the keyword has searches at least 1000/month.
They should be less competitive too.
I would say that if you find some long tail keywords then it would really be too helpful for ranking high in short period of time.
Keyword research helps you to target right audience towards your website. Using right keywords for your website helps you to grow your business.
Users Browsing this Thread
There are currently 1 users browsing this thread. (0 members and 1 guests)