How can We plan the SEO Strategy for a website already affected by Penguin up
How can We plan the SEO Strategy for a website already affected by Penguin update?
Since you have posted this question on other sites, not good as it looks like you are spamming.
If your website get affected by penguin then first task is to find out the unnatural backlinks to your website. You can use Google Webmaster tool for this. After listing those backlinks just try to remove them manually and if not possible then just use Google Disavow Tool for removing them. If you got any warning to your Google Webmaster tool then after removing the bad links send a reconsideration request to Google. After checking 3/4 times I hope your will get back your ranking.
Penguin update deals with scanning through the link profile of a website. I will scan the links pointing to the site using tools like ahrefs and prepare a list of low-quality links. I will make every effort to get those links removed like emailing the webmaster. If somehow, I am unable to remove some links then I will use the disavow links tool to devalue the remaining links from harming the site. Apart from this, I will plan a link bait strategy to get some high authority links in order to increase the reputation of the site. This will surely help a site to recover from the effects of the Penguin update.
Penguin update treats with scanning through link profile of a site. You have to check the links pointing the site by using tools like AHREFS and set up a rundown of low-quality links. You will have to try to get those links deleted like emailing the website admin.
Here's what you have to do:
1. Find out the link that make you affected by Penguin, delete or disavow them
2. Try to acquire high quality links to improve your site's reputatiion (Remember not to buy them)
3. Update your content and promote them on social network to drive more organic traffic
1. Create an influencer who is a subject-matter expert.
An influencer is someone who people listen to online. When it comes to search engine optimization, having an influencer in your corner will mean more people link to your website, share your blog posts and trust your content. If possible, have an influencer who is a subject-matter expert head up the content creation on your website. This person can be you, someone from your company or someone you align with.
2. Develop a content-marketing strategy.
Every website should have a content strategy focused around your top keywords. When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. In addition, the content you create can rank by itself in the search engines. For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social media. It also helps if your website as a whole already has significant high-quality links.
3. Generate powerful backlinks to your site and pages.
Having an influencer and content marketing strategy will help you develop backlinks to your website, but it is also important to actively be seeking ways to get people to link to you. Some of the best ways to do this are to write for a large publication, do industry interviews and recommend your powerful content to people who matter. You can also hire a public relations (PR) company or an SEO company that has a strong digital PR division to help you with this initiative.
4. Get your website mobile-ready.
In 2015, there was a major Google update known as Mobilegeddon. This meant that if you did not have a mobile version of your website by April 21, 2015, you lost a significant amount of your rankings in the mobile version of the Google search listings.
5. Move your website to HTTPS, a secure site.
Google’s Gary IIIyes sent this tweet on August 18, 2015, saying that, “If you're an SEO and you're recommending against going HTTPS, you're wrong, and you should feel bad.” The “S” in HTTPS stands for security, and if your URL leads with HTTPS (https://example.com) instead of HTTP (http://example.com), then your website is secure. Google wants you to move your site to HTTPS so badly that they are now giving a ranking boost to websites that are secure. As we move into 2016, we will be seeing many new websites transferring to HTTPS.
6. Add schema.org markup to your website.
Schema.org is a type of markup that you can put in the code of your website. Using schema.org, you can tell Google which picture on your site is your logo, where your reviews are, where your videos are, what type of company you are, where you are located and much more. Google has hinted over the last year that schema.org will help your website rank better in Google search. Recently, Google’s John Mueller, said in a Google Hangout on Sept. 11 (at the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings as well.”
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