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Thread: How to differentiate the Search Engine Optimization and Search Engine Marketing?

  1. #1
    Join Date
    Apr 2013

    How to differentiate the Search Engine Optimization and Search Engine Marketing?

    What are the difference between Search Engine Optimization and Search Engine Marketing?

  2. #2
    Join Date
    Jan 2014
    Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. Search Engine Optimisation (SEO) is defined as the process of building pages in a manner which enables the pages to rank highly in 'algorithmically' determined search results, which are generally displayed on the left hand side of the page. The 'algorithmic' results are independently determined by the search engine's own mathematical algorithm, and are based on relevance to the search phrase.

  3. #3
    Join Date
    May 2014
    SEO involves promotion,branding,keyword optimization and can be done with free of cost.
    SEM involves PPC,fb ads,banners and comes under paid advertising.

  4. #4
    Join Date
    Dec 2013
    sep is the term where instant result matter but in seo result late term is prefer .in sem ppc cpc and the advertisement term are used and in th seo free of cost term such as classified blog posting ,business listing and the bookmarking term aree used to get traffic and grow business

  5. #5
    Join Date
    Apr 2011
    SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

  6. #6
    Join Date
    Feb 2014
    Ahmadabad, Gujarat, India
    SEO or Search Engine Optimization, is a technique to make your website visible on the SERP (It means on Top Ranking) without and investment of capital.

    SEM or Search Engine Marketing, consist of both, you can optimize your site without investing money, or you can use paid methods to get instant traffic and chance to earn money like (PPC, Google Adsense).

    Basically you can consider SEO is like a part of SEM.

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