I'm looking to develop the following type of survey - http://www.bbc.co.uk/news/uk-28062001
The aim is to complete the survey and at the end instead of a 'sport' that you are suitable for it would be a car that 'matches' to what answers you give in the survey. I'm good at the graphics but need some help or advise or plugins that I can use with relative ease?

This will be for marketing purposes to help drive engagement and then for the user to then share on their social networks - for example someone may fill the survey in and it turns out that a Porsche is matched to their profile - so they would be 'inclined' to share with their friends..

The deisgn and front end is fine - however I'm wanting a script to be written to suit.

Help and thoughts on easiest way to do this please :-)
Many thanks