What are main points to consider in maintaining "Same Look and Feel" for a web site ?
I have come across a job posting, which states, a candidate should have experience in "Same Look and Feel".
Is SLF, something that a developer has to figure out on his own OR does business provide details on how to manage "Same Look and Feel" ?
If business provides the requirements for SLF, then developer has to just manage it. Why is it required to have experience in "Same Look and Feel" ?

Thanks