Soccer has picked up popularity here in the US in the last couple decades, but if a World Series, Super Bowl, or NBA championship game was on at the same time as a World Cup final game, I think a lot more TVs in the USA would be tuned to the former (even if the USA team actually made it to the finals in the World cup, though it might be a close thing then).
"Please give us a simple answer, so that we don't have to think, because if we think, we might find answers that don't fit the way we want the world to be."
~ Terry Pratchett in Nation
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