1. Be Consistent

Post at least 5 times a week so you’re “top of mind” for your Fans.

(My personal recommendation is to post at least once a day. Post more if you’re getting great engagement. Just make sure that you’re monitoring everything in Facebook Insights)

2. Time it right

The best time to post will depend on the type of business you’re in.

(By using Post Planner you can easily plan out the best times to post! There is no “magic time” to post, so mix it up and see what works best for your page.)

3. Use eye-catching images

Alternate photos and video with text-only updates.

(Images are the most shared piece of content on Facebook – and all social media for that matter. This is why Instagram and Pinterest have done so well.)

How do you find awesome, eye-catching images?

Easy. Use Post Planner’s Popular Section. Here’s how to use it:

4. Keep it short

According to a study done by Salesforce, tweets that are under 100 characters get 17% higher engagement than longer ones. Facebook is not much different. Shorter messages tend to perform better.

I would go a step further and say limit it to 80 characters.

The quicker it is to read, the more likely people will actually read and share it.

5. Be relevant

Your content should let your audience know that you know who they are.

(A great way to remain relevant is to use the Status Ideas Engine and Content Library in Post Planner to post engaging statuses and trending content from various sources).

6. Use your authentic voice

People are your Fans and friends because they like what you do. Your voice on Facebook should be true to your brand.

That’s one of the keys to conquering Facebook marketing.

There is nothing worse than being completely stale and boring on Facebook.

If your audience is skaters you should post like a skater, not like a Wall Street CEO.

7. Include a call to action

If you ask your Fans to Check-Out Your Post, Share, Like or Comment, they are more likely to do it.

(With that in mind would you please Like and Share this post!)

8. Be creative with apps

Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.

9. Have a sense of urgency

Include up-to-minute tips and tricks, and whenever possible, dispel myths.

(It’s always a good idea to stay on top of what’s going on in your niche – and to share that with your followers. What you don’t want to do is share a post that’s a year old and no longer relevant.)

10. Offer value

Before you share something on Facebook ask yourself if you think your Fans will find value in the content.

(If they don’t find any value in it, they won’t share it!)

11. Be entertaining

If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.

(I tend to disagree with this statement. If all you’re posting is stupid cat memes, you’re offering no value – which goes against the #10 tip. My advice: just don’t overdo it.)

12. Be educational

People love to share how-to guides and tips.

(Totally agree with this tip – but make sure the material you share is easy to follow and from a valid source.)

13. Make a list

Lists, in the form of an infographic or a pdf (or a blog post) are great for sharing.

Psst! This tip is perhaps the best tip on the list.

People love posts that are “Top 10 Ways to…” or “12 Can’t Miss Tips on…”

There is power in list related posts - they always get a lot of engagement on Facebook.

Want more ways to get engagement and grow your Facebook page? We’ve got just the Ebook for you!

14. Be seasonable

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