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Thread: Email=trust

  1. #1
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    Email=trust

    Hi I am currently doing a project on email. Do you think that email helps to build trust within buyer-supplier relationships? Most of my hypotheses were rejected. In that case, do you think email marketing is a vaible option to acquire new customers?
    Last edited by gkang; 04-20-2003 at 03:08 AM.

  2. #2
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    Re: Email=trust

    Originally posted by gkang
    Hi I am currently doing a project on email. Do you think that email helps to build trust within buyer-supplier relationships? Most of my hypotheses were rejected. In that case, do you think email marketing is a vaible option to acquire new customers?
    That is a new twist! You mean you are in effect taking a poll?
    There are many marketer's that think so. That is why there is so much junk mail. All it does is cause fustration and clutters the mail box. I just go down the line and delete them. The day will come when these people will heed to our wishes.
    Does that answer your question?

  3. #3
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    Hi gdavia,
    I agree with you that email does not really help to build trust. Interestingly, I am currently doing a thesis on email and trust development and I found out that email did not really buid trust. However, in view of this, I noticed that permission email marketing is still being favored by marketers. What do you think is the cause?

  4. #4
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    Originally posted by gkang
    I found out that email did not really buid trust. However, in view of this, I noticed that permission email marketing is still being favored by marketers. What do you think is the cause?
    What is this permission email marketing thing?
    Send you an email assuming you will give permission. That is what the pain in the butt is all about. That is why it is called junk mail, they will find another way around it, no matter how you look at it. So don't look towards me for something favorable. The bottom line is, it is an intrusion. Of the fifty or so email I get a day, 4/5ths of them are junk. Worse yet, are porn. Work on cleaning that up in your thesis first, it may change my way of thinking.

  5. #5
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    most(if not all) of the time you get porn in your mailbox it is because you have looked it up on your computer. i'm not saying that you personaly did, but maybe someone ( a friend or whoever) looked up a porn (accidentaly, or on purpose) with your computer.
    i dont know anyone that recieves junk porn e-mails that has never looked up porn. although i know people who get a ton of these e-mails that i know have looked up porn. and no its not that they are subscribing to them, because most of them are teens and their parents would find out if they had subscribed. this is just that by going to their site and clicking 'enter' you are pretty much giving them permission to e-mail you.
    on the non-porn side of things, i think e-mailing does help build your buisness, i know quite a few people, who if the subject of the e-mail is just right, they will open and possibly order the services. of couse most of us here wouldnt do that, but i do know quite a few people who have ordered things jsut from getting 'junk' mail. so i think buisnesses look at it and say, " hey, even if we are getting only X number of poeple to buy from us by sending e-mails, that is X ammount of clients we probably wouldnt have otherwise." so they do it. thats just my 2 cents on the matter

  6. #6
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    Originally posted by KevGymnast
    most(if not all) of the time you get porn in your mailbox it is because you have looked it up on your computer.
    That's where the tricks come in. If it were honest there would be no problems. What about an email subject that might say, "What happened to you Joeeph? I missed you", and it turned out to be a porn site. You are tricked, then put on their mailing list and sold. Then you can't stop it because the return mail address is phoney.

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